Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

Blog by Adèle Lamotte Influencer marketing is becoming an ever-increasing component of modern marketing strategies and has the potential...

In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...

The film business has exploded in growth. Post-pandemic, a lot of people went back to the movies, and attendance records are being...

Blog by Dennis Hulsebos Every day, technology seamlessly intertwines with our daily lives. Our conversations with machines have evolved...

Master thesis summary by Julien Mariéthoz In the times of globalisation, marketers’ task to construct advertising communication appealing...

Blog by Martin Oxley It is not easy to develop an advertising message that is motivating and relevant to your audience when the target...

Cervical cancer screening participation among young Dutch women is low. Research highlights key barriers and effective themes for awareness

Traditionally, we would like to give a special podium to our favourite (and best-performing) articles that we have conducted throughout...

Article by Lisette Kruizinga - de Vries Introduction As the days are getting shorter, many of us are looking forward to the Christmas...

Article by Charlotte von Kries Introduction While the north of Sweden is already blanketed in snow, the weather forecast is raising hopes...

Article by Lisette Kruizinga - de Vries Introduction Let us begin with a bit of history. Santa Claus as we know it today, originates in...

Introduction While we saw marketing experts in the UK discussing British Christmas ads as early as the beginning of November, most German...