Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Enhancing clarity and authenticity for effective consumer engagement Blog by Tynke Broekens In the digital age, consumers are...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in the capital of Romania, Bucharest. As the...

Lisette Kruizinga-de Vries At DVJ Insights we have a passion for growth and research. Therefore, we focus on the D, V, and J in research,...

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European...

By Lisette Kruizinga – de Vries At DVJ Insights we value academic research and therefore also cooperate in various ways with academia....

Blog by Lisette Kruizinga-de Vries At DVJ Insights, we have a passion for growth and research. Therefore, in research, we focus on the D...

At DVJ Insights we value academic research and therefore, also cooperate in various ways with academia. For example, we regularly provide...

In collaboration with the University of Groningen – Sara Barisone (Master thesis in Marketing Analytics & Data Science) & Lisette...

Blog Rick Wolff, University of Groningen & Mark Vroegrijk, Senior Methodologist Following decades of digitisation and the emergence of...