naam

/Tashja Farmer

About Tashja Farmer

This author has not yet filled in any details.
So far Tashja Farmer has created 63 blog entries.

The different roads to innovation

Blog Roderik Sorbi – Senior Client Consultant   We all know the ideal picture: developing a great new successful innovative concept, based on an insight. However, over the years [...]

Are we losing our best ideas in innovation research?

Blog Roderik Sorbi – Senior Consultant   ‘Throwing the baby out with the bathwater’ This Dutch saying finds its origin in the time where the kids of the household [...]

Thinking outside the company box

Blog Marian Cammaert – Client Consultant   I’ve noticed in the past couple of years that companies sometimes think too small. They think everyone has the same associations with [...]

The new season

Column Marieke van Echtelt – Managing Director   The new season has begun, and I’m not talking about Netflix series. It’s the time for juries. Applications have started, deadlines [...]

DVJ Insights in Top 250 Growth Companies

Utrecht, March 21st, 2019. DVJ Insights is in the Top 250 Growth Companies in The Netherlands. The list holds the Top 250 fastest growing companies of 2019 with a [...]

4 Steps to secure your position in-store in today’s hybrid retailing

Blog Roderik Sorbi – Senior Consultant   We all know e-retailing has been around for years, but has recently grown extensively through new providers, while existing formulas are also [...]

The Insight Show: our key take-outs

Blog Lauren Strain – Research Expert UK   The annual Insight Show was held on the 6th and 7th of March at London’s Kensington Olympia. DVJ Insights was in [...]

Which content characteristics of TV commercials influence brand impact?

As a marketing research company, we don’t just conduct studies for clients. We use our research to learn from our own insights. Over the years, we have tested hundreds [...]

In-Store Experience Concept Test

Case Study - How can we activate the target group towards shopping in-store?   Client’s challenge Over the past few years there has been a shift in the world [...]

University of Groningen and DVJ Insights strengthen their partnership

Utrecht 28th of February 2019, the University of Groningen – department Marketing of the Faculty Economics and Business Administration – and DVJ Insights are strengthening their partnership. This year [...]