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So far Tashja Farmer has created 73 blog entries.

The role of mobile in the customer journey; just another device or game changer?

June 4th, 2019|

Perspectives from science and practice Blog Jelle Quak – Director Center of Expertise   On May 16th, DVJ Insights attended the Spring Seminar ‘Online search behaviour’ of the Customer [...]

Packaging: The world of frictions and rituals

May 28th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   Packaging is a strange thing. Opening is sometimes impossible, while others are barely keeping the product together. And then we have [...]

The role of data in market research

May 14th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   As Insights professionals we live in the most exciting of times. There is more data available than [...]

The climate is changing: where have all the marketers gone?

May 8th, 2019|

Column Ronald Jansen – Consulting Partner   Recently the Top 100 Dutch Marketers was published. For years The Top 100 has been a great overview from Adformatie of the [...]

The Joy of Work!

April 30th, 2019|

Column Simon McDonald – Managing Director UK At DVJ Insights, we say that the J stands for Joy. It stands for Jansen really – one of our founders – [...]

The different roads to innovation

April 18th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   We all know the ideal picture: developing a great new successful innovative concept, based on an insight. However, over the years [...]

Are we losing our best ideas in innovation research?

April 9th, 2019|

Blog Roderik Sorbi – Senior Consultant   ‘Throwing the baby out with the bathwater’ This Dutch saying finds its origin in the time where the kids of the household [...]

Thinking outside the company box

April 5th, 2019|

Blog Marian Cammaert – Client Consultant   I’ve noticed in the past couple of years that companies sometimes think too small. They think everyone has the same associations with [...]

The new season

March 26th, 2019|

Column Marieke van Echtelt – Managing Director   The new season has begun, and I’m not talking about Netflix series. It’s the time for juries. Applications have started, deadlines [...]

DVJ Insights in Top 250 Growth Companies

March 21st, 2019|

Utrecht, March 21st, 2019. DVJ Insights is in the Top 250 Growth Companies in The Netherlands. The list holds the Top 250 fastest growing companies of 2019 with a [...]