naam

/Tashja Farmer

About Tashja Farmer

This author has not yet filled in any details.
So far Tashja Farmer has created 84 blog entries.

The increased importance of social media in advertising

October 8th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in [...]

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

October 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, [...]

The 3 sins of purchase intent

October 2nd, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels [...]

DVJ’s Summer Suitcase

September 5th, 2019|

Column Marieke van Echtelt – Managing Director Summer is often a time of reflection. But while I was ticking off my packing checklist a couple of weeks ago, plans [...]

You don’t fool me! Do you?

September 3rd, 2019|

Blog Lisette Kruizinga-de Vries – Methodologist A couple of years ago, DVJ Insights collected data for a study on the effects of native advertising. Now, after some years, the [...]

How can we generate new insights based on existing data?

July 18th, 2019|

Case Study – Integrating data in tracking   Client’s challenge There’s a discussion going on between data sources and questionnaires. Most of the time the people involved with questionnaires are [...]

Data, data and even more data

July 17th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights These past few years we have taken over many trackers at DVJ Insights. An exciting process for us, but above all for [...]

The real danger of always-on: being always-off

July 9th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   These last couple of years we have seen many advertisers switch to an always-on strategy. Bursting seems [...]

The role of mobile in the customer journey; just another device or game changer?

June 4th, 2019|

Perspectives from science and practice Blog Jelle Quak – Director Center of Expertise   On May 16th, DVJ Insights attended the Spring Seminar ‘Online search behaviour’ of the Customer [...]

Packaging: The world of frictions and rituals

May 28th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   Packaging is a strange thing. Opening is sometimes impossible, while others are barely keeping the product together. And then we have [...]