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About Tashja Farmer

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So far Tashja Farmer has created 24 blog entries.

Top and Tail Media Buys

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where [...]

Conquering the land of CEP’s

Blog Roderik Sorbi – Senior Consultant   Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or [...]

RPS+ Creative element

Case Study - Can we integrate the creative strength in media optimization?   DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The [...]

Standing out through the creative strength of a campaign

Blog Marian Cammaert – Client Consultant   The creative strength of a commercial is important. That’s something you don’t have to convince me of anymore. For years I have [...]

It’s time to start understanding the Why, behind the What

Blog Simon McDonald – Managing Director UK   Starting today, as spoken by the Italian Farmer DVJ Insights were once again a sponsor and partner to the AAI conference [...]

From egocentric, to customer centric innovation

Blog Lucas Hulsebos – CEO DVJ Insights   Over the past years we have been involved in a lot of innovation and product development. There are two things that [...]

The 5 steps towards creating a successful pre-testing engine

Blog Lucas Hulsebos - CEO DVJ Insights & Arjen van Duijvenbode - Senior Consultant easy2survey   Since the launch of easy2survey back in June, we have spoken at several [...]

The success story

Column Marieke van Echtelt - Managing Director DVJ Insights Let me introduce myself a bit more. I love working with complex (strategic) questions, and I love working with development. After [...]

DVJ Insights is FD Gazellen 2018

FD Gazellen: the awards for the fastest growing companies in The Netherlands Utrecht, October 29th, 2018. De FD Gazellen Awards are rewarded to Dutch companies that have grown at [...]

The biggest threat to ROI: the problem with fast and agile testing

Blog Lucas Hulsebos - CEO DVJ Insights & Arjen van Duijvenbode - Senior Consultant easy2survey   Last week we presented at the Research and Results conference about how to [...]