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/Tashja Farmer

About Tashja Farmer

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So far Tashja Farmer has created 83 blog entries.

How can we generate new insights based on existing data?

July 18th, 2019|

Case Study – Integrating data in tracking   Client’s challenge There’s a discussion going on between data sources and questionnaires. Most of the time the people involved with questionnaires are [...]

Data, data and even more data

July 17th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights These past few years we have taken over many trackers at DVJ Insights. An exciting process for us, but above all for [...]

The real danger of always-on: being always-off

July 9th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   These last couple of years we have seen many advertisers switch to an always-on strategy. Bursting seems [...]

The role of mobile in the customer journey; just another device or game changer?

June 4th, 2019|

Perspectives from science and practice Blog Jelle Quak – Director Center of Expertise   On May 16th, DVJ Insights attended the Spring Seminar ‘Online search behaviour’ of the Customer [...]

Packaging: The world of frictions and rituals

May 28th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   Packaging is a strange thing. Opening is sometimes impossible, while others are barely keeping the product together. And then we have [...]

The role of data in market research

May 14th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   As Insights professionals we live in the most exciting of times. There is more data available than [...]

The climate is changing: where have all the marketers gone?

May 8th, 2019|

Column Ronald Jansen – Consulting Partner   Recently the Top 100 Dutch Marketers was published. For years The Top 100 has been a great overview from Adformatie of the [...]

The Joy of Work!

April 30th, 2019|

Column Simon McDonald – Managing Director UK At DVJ Insights, we say that the J stands for Joy. It stands for Jansen really – one of our founders – [...]

The different roads to innovation

April 18th, 2019|

Blog Roderik Sorbi – Senior Client Consultant We all know the ideal picture: developing a great new successful innovative concept, based on an insight. However, over the years I [...]

Are we losing our best ideas in innovation research?

April 9th, 2019|

Blog Roderik Sorbi – Senior Consultant   ‘Throwing the baby out with the bathwater’ This Dutch saying finds its origin in the time where the kids of the household [...]