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So far Tashja Farmer has created 97 blog entries.

Brand Growth starts with personal growth

December 10th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights The last few months have been special for DVJ. The Brand Growth study that we conducted in the Netherlands for the third [...]

The real danger of wear-out: stopping too early

December 9th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms “Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something [...]

Have you heard of the Zeigarnik effect?

November 22nd, 2019|

Blog Lisette Kruizinga - de Vries - Methodologist On November 14, I went to a RuG CIC seminar on nudging. When I arrived, the path to the location was marked [...]

The innovation graveyard

October 31st, 2019|

Brand Growth 2019: What have we learned? Blog Roderik Sorbi – Senior Client Consultant It’s our third year running, and we have spoken to dozens of marketers, CMO’s, innovation [...]

Marketing congresses October 2019: what have we learned?

October 31st, 2019|

Column Ronald Jansen - Consulting Partner A tradition nowadays; October is a very busy month for DVJ Insights. We have our international Brand Growth Event in the Netherlands and [...]

DVJ Insights is FD Gazelle for the second consecutive year

October 21st, 2019|

Utrecht, October 21st, 2019, DVJ Insights, the marketing research and analytics agency for brand growth, has been awarded with the FD Gazellen for the second consecutive year. The FD [...]

Brand Growth 2019 from an academic perspective

October 14th, 2019|

Blog Lisette Kruizinga - de Vries - Methodologist  On Thursday the 3rd of October, our annual Brand Growth Event took place in the Miele Experience Center. This year’s theme was [...]

The increased importance of social media in advertising

October 8th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in [...]

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

October 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, [...]

The 3 sins of purchase intent

October 2nd, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels [...]