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So far marco has created 66 blog entries.

DVJ Insights nominated for MOA Agency of the Year

We are delighted to announce that DVJ Insights has been nominated for the 'Marketing Research & Analytics Agency of the Year' award for the second year in succession. This [...]

BrandReality; understand the power of the brand through insights on the Category Entry Points

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: the motives that play [...]

DVJ Storybooks: A great addition to our current portfolio

What's the point of great research if no one ever reads it? Bring your insights to life, spread the word, create internal leverage and extend the shelf life with [...]

Story telling and free association

On the Insight show we are presenting how PPG Coatings has turned their innovation cycle into a more consumer centric approach. The key to this is listening better to [...]

Newsletter: Introducing DVJ Insights & Simon McDonald

Introducing DVJ Insights & Simon McDonald Introduction to DVJ Insights DVJ Insights, which opened an office in London last year, has appointed Simon McDonald as its Managing Director in [...]

Lucas wins the MOAward for the second time

Wednesday June 10th it was announced that Lucas won his second MOAward for researcher of the year. It goes without saying that we are all very proud of his [...]

Workshop DVJ at EphMRA conference 2015

After giving presentations on the MIE and the Insights Innovation Exchange (IIeX), DVJ Insights will be speaking on the largest European pharmaceutical marketing research conference: the EphMRA. On wednesday, [...]

Press Release – DVJ Insights Opens London Office

View or download our press release here (pdf file): Press Release - DVJ Insights Opens London Office Our UK address is: DVJ Insights 104d St Johns Street London EC1M 4EH

Why Forced Exposure will lead to the wrong diagnostics

An ad cannot create any effect if it is not processed. And besides that, an ad cannot create impact if the ad is not correctly linked to the brand. [...]