DVJ Insights shortlisted for MRS Awards 2021 in two categories

We are delighted to announce that DVJ Insights has been nominated as a finalist for two MRS Awards in the categories Business-to-Business Research and Innovation in Data Analytics. The Market Research Society’s awards celebrate excellence and innovation in the research sector and continue to draw attention to research’s ability to drive innovation, inspire change and deliver results. The winners will be revealed in a free-to-view online broadcast at 4 pm on Monday 6 December. Register now through the MRS website.

For DVJ Insights, it is a great privilege to be among the finalists for one of the most recognised industry awards. Andy Drake, Managing Consultant of DVJ Insights in the UK, comments:

“We are really excited to be shortlisted in two areas with the MRS because we believe that we are offering really innovative and smart solutions. The Ingredients for Brand Growth Study and our Reality Performance Score (RPS) are two great examples of how DVJ helps brands and marketers meet and solve really tough business challenges and ensure resources and investment are optimised.”

Business-to-Business Research: Brand Growth Study

In the Business-to-Business Research category, we compete for the award with our Ingredients for Brand Growth Study, an international large-scale study among hundreds of marketing decision-makers from across Europe seeking best practices and the things that make brands great. The study’s unique set-up uses science through the implication of academic findings, actively listening to practitioners, the questioning of best practices through marketing professionals across Europe, a unique and innovative method of analysing and reporting, and sharing of its key learnings industry and countrywide.

Innovation in Data Analytics: The Reality Performance Score

Our new KPI for effectiveness, the Reality Performance Score (RPS), has been shortlisted in the Innovation in Data Analytics category. The RPS measures media investments with detailed analysis into the complexities of media exposure and has been developed based on insights from academic research. DVJ Insights has validated the RPS by conducting several detailed meta-analyses and investigated the impact on marketing KPIs. By correlating this with brand-related KPIs as well as hard sales figures we have found a new KPI that represents effectiveness. It makes it possible to compare brands, markets, time periods and campaigns. The findings have convinced us that RPS can change the narrative of media planning, replacing the historic way of working with simplistic models.

Register here to attend the free virtual ceremony on Monday 6 December. All finalist entries will be published on the MRS website and on www.warc.com next year.