DVJ Insights assigns Nicole Engels as Director Center of Expertise

DVJ Insights has appointed Nicole Engels as Director Center of Expertise from the 1st of September. In this new role she leads the eponymous team, which consists of different disciplines; the Innovation LAB, Science & Analytics and Marketing Communications. The Center of Expertise contributes to the further development of solutions, methods analyses and deliverables. But also the internal and external sharing and creation of knowledge from science and analyses. In addition, the expertise from the Center of Expertise is used with a number of methodologists to think along with customer questions. In this position, she reports to the Managing Director Marieke van Echtelt.

Nicole is an experienced Marketing Intelligence Manager with broad experience in marketing and research. She is a strong marketing professional skilled in consumer behaviour, customer insight, advertising and market research. Prior to joining DVJ Insights, Nicole worked as Manager Audience Research and Marketing Intelligence at NPO (Public Dutch Broadcaster).

Marieke van Echtelt, Managing Director DVJ Research Group: “We continue to grow, which requires the next phase in our organisational structure, so it is important to have the right people on board who can properly guide the different teams. Nicole’s experience on both the research and marketing side fits in well with this. In addition, I am sure that Nicole is a manager who can connect teams and people and make them excel. We are therefore very happy that Nicole has joined our Global Management Team. Within DVJ, everyone can contribute to the innovation of our services and solutions and with Nicole’s arrival, we can facilitate this continuous renewal of our services and solutions even better.”

Nicole on her appointment: “I find the combination of the different facets within DVJ very appealing. Research, marketing and science are important pillars and dovetail perfectly with my own experience and background. I am very much looking forward to bridging the gap between research, practice and knowledge from the scientific world and to contributing to the further growth and development of the organisation.”