Gathering feedback

Research is a profession that should be carried out by experts. The biggest threat to quick and cost-efficient research is that the quality is almost always suffering. DVJ wants research to remain good. Even when it is quick and against low cost. For this reason, we regularly share examples of mistakes and best practises in the market. We share our thoughts and possible solutions to improve research. By following these tips, we can make research better. This time the honour belonged to Research Expert Tamara van Doorn.

Respondents are vital to the data collecting stage and keeping them happy and engaged leads to better and quicker response. Interaction with respondents who fill out questionnaires is therefore always important.

A good way to do this, is by asking some qualitative and quantitative feedback from every respondent during every survey (besides them filling in questions about a specific main topic).  This provides extra insights about the experience of the respondents and additionally shows the respondents that we care about their comfort.

An example of how feedback on the questionnaire can be collected is as follows:

Score this questionnaire in relation to questionnaires you have recently filled in. Response options from “Completely disagree” to “Completely agree”.

This questionnaire was set up well.

This questionnaire let me express my opinion.

The time and effort needed were in line with my expectations.

The questionnaire worked fine.

There were no technical errors.

In general, I found the questionnaire great.

If you have additional comments about the questionnaire, please write them here:

Not only gives the above example insight in general feedback, but also specifically about technical errors, respondent expectations about time and effort and how well their opinion could be expressed. In case one of the questions is scoring low, it is clear where the issue might lie. Implementing an additional qualitative question in your questionnaire gives the researcher the opportunity to gather qualitative insights that contribute to the full picture. – Tamara van Doorn