How do you come up with ideas for a new campaign or product? With which ideas can you expand your brand’s domain? How do you develop a big idea for the newest advertising campaign? These are all important questions if you want to know where you’re heading with your work, but are looking for concrete links to innovation and communication.

DVJ’s Idea Generation study explores and tests a large number of ideas in a fast and efficient way. With qualitative research on a small-scale, you only reach a few insights, but nothing beats letting a large group of people work for your brand to develop as many ideas as possible. The study mostly consists of storytelling and free associations, and through the large sample, lots of ideas are generated. It’s the ultimate way of letting your target group speak up at an early stage.

Our approach

DVJ’s Idea Generation study is fully focused on exploring a certain theme among a large number of consumers. We use different qualitative techniques which we apply on a large scale among a relevant target audience.

  • We gather rich qualitative feedback with our projective storytelling technique which helps determine to what extent the underlying insight resonates.
  • We base consumer feedback on your own brand positioning or brand thought; we let the consumer and client speak.
  • We use visual research techniques to bring the theme to life and deliver direct input for further development.
  • We use a large sample ensuring room for exploration and inspiration, but ideas can also be tested at this stage.

Our deliverables

In determining the ideas with the most potential, consumer feedback is of great importance. An idea generation study is carried out in a fast and efficient way and fits the development process. The output fits all different target groups in the organisation:

  • A full storybook that can become the basis of innovation and communication. Experience has taught us that everyone in the organisation wants to see and read the book.
  • Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed.
  • Results are explained in a workshop by a Senior Consultant, where we explore concrete development directions.
  • Completion of the study within 7 business days after fieldwork has ended.

 

Your benefits from Idea Generation

  • Your brand story or positioning is brought to life by consumers and clients in their own words.
  • Rich qualitative feedback is an inspiration for further development carried out among a large-scale and representative sample.
  • The possibility to explore and develop lots of ideas, but also validate insights directly.
  • Inspiring workshop session by a Senior Consultant.