Why DVJ Insights?
Working together with DVJ ensures the best consultancy, the best research and the most accurate data analytics. For us, the connection to every discipline within a company is essential to truly direct the attention on growth. We do this based on the following principles:
Combination of research and consultancy
Not just insights but tools to increase the efficiency and ROI of marketing efforts.
Actionable advice
The reports, presentations and workshops which include the insights from the studies are explanatory and meaningful.
The best methods
All methods and techniques are based on the most recent academic publications and knowledge and are extensively validated so they can be explanatory and predictive. What makes DVJ unique is the way these techniques are combined.
Cooperation and partnership
Cooperation and processes are designed efficiently and effectively. From extensive consultancy processes to fast agile solutions.
EXPERTISE AND SOLUTIONS
Consultancy
Good research never stands alone. Our DVJ consultants are trained to be the “trusted advisors” needed to translate information into value. Our DVJ approach is evident in the following aspects:
The Process
At the beginning of each research project, it is crucial to identify the existing knowledge within an organisation. We place great emphasis on the kick-off phase, which includes a review of all existing research. Stakeholder interviews are also an essential part of this phase.
Training and Guidance
In addition to overseeing projects, our consultants are available to provide training on various topics, such as writing concept statements, optimising media, creating effective briefs, and more.
Reporting
In our reporting, we often opt for interactive workshops based on the FUA (Findings, Understanding, Actions) method. DVJ Insights presents the findings and provides an understanding of their significance. Together with our clients, we then determine the necessary actions. To facilitate this, we have developed an active workshop model called the “Footprint Method”.
Reporting
Not every report is the same or serves the same purpose. For this reason, we have developed several new reporting formats that align well with the current working methods of many of our clients:
Interactive Workshops
These are report presentations with a clear goal of prompting action. There’s nothing more frustrating than a presentation that ends without clearly defined actions. Our footprint model assists clients in this regard.
Insights Portal
DVJ extensively uses storytelling and free associations. For these specific techniques, we have developed an online tool that makes these stories directly and easily accessible. Not only can each country see its own nuances in global research, but everything can also be translated into English with a single click.
Brand Dashboard
What makes this dashboard unique is that it includes results from our own research as well as simple integrations with other sources. Additionally, this dashboard features a campaign evaluation tool and a media planning tool.
Scorecard Reporting
Within our agile platform, we have developed a scorecard reporting tool. This tool showcases and compares the key results of each study with an interactive benchmark. It focuses not on a questionnaire with percentages but on the KPIs needed for decision-making.